Tuesday, 30 July 2013
Fast food price hikes blamed on government support of corn-based ethanol
From the grocery store to your favorite takeout joint
to the drive-thru window, you're paying more for
what you eat and leaders in the fast food industry
say the reason for these increased costs is the federal
government's continued support of corn-based
ethanol.
The bushel price of corn has nearly tripled in the past
decade. Forty percent of what's grown today goes
into fuel tanks and that percentage could rise if the
current federal mandate--known as the Renewable
Fuel Standard--remains in place.
"It's harder every day to offer great value because
our costs are skyrocketing," Lisa Ingram, president of
White Castle, recently said in Washington. "In fact,
since the RFS became law our cost for beef has
increased by forty-seven percent."
The fast food industry contends that with more corn
going to ethanol gas, there's less for traditional corn-
based food products and feed for farm animals, thus
driving up the costs for restaurant owners.
That includes Ron Ross, who owns four Wendy's
restaurants in southern California. He cites an
industry study showing how increased costs --
allegedly tied to the RFS -- take $25,000 in revenues
away from each store.
"We go out and set our budgets every year. And we
say, 'man, food costs are going up.' The next year
food costs are going up even higher. And then food
costs going up even higher. And all of a sudden you
go back and say, 'man, what happened to this?'"
Ross, originally from Indiana, has been with Wendy's
since 1979, working his way up from a manager-
trainee. He says the biggest change he's seen over
the years, other than increased costs, is new
burdensome regulations from all levels of
government.
He says he's had a successful career and is proud to
call himself a "burger flipper" but expresses
frustration at what he sees as an artificial and
unnecessary hit to his bottom line. "The farmers are
doing very well and God bless them -- they provide
our food," Ross says. "But the difference is when the
government decides who the winners, the losers are,
that's when it is a problem."
The head of the ethanol industry's trade association
says his members are being unfairly set up as the
bogeyman. Bob Dinneen of the Renewable Fuels
Association says, "we absolutely believe that the
chain restaurants are trying to pull a super-sized
whopper here. Because there is just no way that
ethanol is driving food prices."
Dinneen says the primary driver of increased food
costs is oil and the expense of transportation
throughout the supply change. To that end, he
contends, food costs have been held under control by
blending ethanol with imported oil.
"It the RFS were to go away, look, gas prices would
go up--on day one. Ethanol is driving down the price
of gasoline today." Dinneen says the current price at
the pump would jump by $1.09 a gallon without the
RFS.
As for Ross's increased costs, he says the customer
eats part of that in addition to a burger with fries.
The cost of Wendy's values meals at his stores have
gone up by 40 cents in recent years. But competition
keeps him from passing it all to his patrons.
He says his employees are seeing less generous
bonuses and plans for adding an additional store
have been delayed. "[T]here's more price increases
for the consumer. Less profitable situation for me. So,
again, it goes back to you can't build as much as
you'd like to. You can't reinvest in your business as
you'd like to. Because there's not as much profit as
there was before."
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